by Deadline — 5 August 2022
A New Zealand-based platform where fans track, review and share lists of movies old and new is an increasingly influential marketing tool for specialty film with budgets tight and audiences harder to reach.
Letterboxd, founded as a passion project by Auckland tech entrepreneurs Matthew Buchanan and Karl von Randow just over a decade ago, recently passed 6.5 million members, with 40-50% in North America followed by the U.K., Europe and breakout markets including Brazil, India, Australia, Indonesia and the Philippines. It has 4.4 million monthly visitors and 800 million monthly page views.
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