DEUCE FILM PRODUCTIONS AND DIRECTOR PETROS KTENAS TEAM UP WITH THE HEALTH ARMY TO LAUNCH THE LATEST ANZ OOH AND TV SPOTS FOR ALLERTINE

by Campaign Brief — 10 October 2022

The Health Army commissioned Deuce Film Productions and director Petros Ktenas to execute the latest 15 sec TVC and OOH stills campaign for Menarini, in Australia and New Zealand.

‘Allergies hit hard’ – Allertine TVC, is the first new antihistamine to be launched in the Aussie market for 10 years.

Says Töbe Pickford, creative general of The Health Army: “We needed to assemble the right people for this mission. A direction that would be true to the brand and the people suffering, required thinkers and creators that could deep dive into the feelings of these people and represent them in a way that’s real and surprising.”

Read the original article here.